In this podcast, Dina Mostovaya, a global communications consultant and founder of Mindset Consulting, shares her insights on how PR can shape and grow a brand. She discusses various topics such as the challenges of moving from in-house PR to becoming an independent consultant, doing PR for your own PR agency, developing your personal brand, and how PR helps grow the brands of startups. She also talks about the difference between PR for startups vs. big companies, media relations in the USA and Europe, managing cross-cultural teams and communication, and recommendations for startups on doing PR. Additionally, she shares tips on how to get into tier-1 media, grow and develop media relations, and handle PR-crisis. Lastly, she recommends books, sites, and blogs on PR that every PR specialist should read.